The record company that me and my team have created is Tek Records, a subsidiary of our AS company Tek Productions. They would specialise in the pop punk genre, promoting and marketing new artists as well as successful artists.
The logo holds conventions of pop punk. The colours (black and red) are dark, however, strong. This represents the boldness of the genre, along with the fact that it is simple. There is clear focus on the music.
The font is current and linked to my target audience as it is similar to that featured in high school, stereotypically. It is also comical and cartoon-like. This mimics the fun nature of the genre and the young people associated with it.
The headphones also link to young people as that it the type of thing they tend to own. Pop punk was prominent in the 90's, therefore this type of headphones fits perfectly as that is what was popular at the time.
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