A2 MEDIA BRIEF

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 
• a website homepage for the band;
 • a digipak for the album’s release;
 • a magazine advertisement for the digipak. 

This is the brief for our a2 project

We already have a few ideas for it. We are carrying on the pop punk theme as we like the genre and believe we can create a teen themed piece successfully as we have the resources available to complete it professionally such as a school and teenagers.

The song we have chosen is In too deep by Sum 41. This is the main single from their album 'All killer no filler'. We chose this as the song has interesting lyrics that allows us to add a narrative to the video along with a montage of members of the public lip singing and showing the lyrics in various ways.

We were inspired by videos such as 'Deadliest Catch' by Lower than Atlantis, 'Rock Star' by Nickelback and 'All I want' by A Day to Remember. These videos use collaborative elements of lip singing by many different people and spelling out the lyrics in various interesting ways to attract an audience. We decided to combine these elements with an interesting, relevant narrative to create a hybrid music video. As we do not have access to famous people to lip sing as A Day to Remember did, we decided to use characters within the narrative that were relevant to do the lip singing. 

Lower than Atlantis- Deadliest Catch:

A Day to Remember- All I Want:

We also are formulating ideas about the narrative that we can include in the video. A teenage boy in a secondary school/sixth form is shown to be infatuated with a popular female. It is obvious that they are from different social groups as he is wearing punk clothing and she is dressed as a stereotypical popular girl in high street fashion. They both have different friends. He is upset as he thinks he doesn't have a chance. However, one day he walks into an empty classroom where the girl is sat listening to her headphones loudly. The song happens to a another Sum 41 song (not the one we are using). They recognise their similar taste and are seen to connect, maybe share an embrace. This will couple with the montage which will be mainly teenagers to fit with the teen theme. We will include other locations and media techniques and effects to make the piece more professional and interesting. We are going to combine the teen narrative of the pop punk genre with interesting effects to spell out the lyrics to create a music video that could be sold within the music industry.

Here is the original video for the song we have chosen-